RollToWound.com is a website dedicated to tabletop wargaming.
I used Facebook to get feedback from many in the wargaming community throughout the process of making the logo and site art.
Some of the themes that I used were: Dice to represent the gaming aspect. Cross hairs to incorporate modern warfare. A scroll to bring in more of a fantasy/historical feel.
Examples of the art and the design process:
Phase 3 mock-up:
Phase 4 mock-up:
Facebook Profile Picture: